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Marketing procurement
WFA research reveals new trends showing how brands are responding to changes in content production
Outsourced on-site model on the rise, GenAI is slowly gaining traction, centralisation is back and social and short-form video are a…
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Value of advertisingMarketing technologyMarketing capabilitiesMarketing operationsMarketing technologyMarketing technology
Knowledge Spotlight: AI and the Future of Search
This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts,…
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Audience measurementMarketing technologyMarketing technologyData & analyticsData-driven marketingMarketing effectivenessMarketing technology
Knowledge Spotlight: Marketing Mix Modelling 101
This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts,…
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CMO Forum meeting overview (March 2025)
Overview of the WFA CMO Forum meeting held in person in Singapore on the 4th of March.
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Agency managementAgency remuneration & contracts
Knowledge Spotlight: Media Management in China for 2025 and beyond
This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts,…
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WFA launches new Transparency Tool for media
WFA has launched a new Transparency Tool, in partnership with Ebiquity, designed to help benchmark contact transparency across key…
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Marketing effectiveness
Media and creative: together for superior effectiveness and ROAS (Google)
On the 21st of January 2025, the WFA community was invited to the Google offices in Singapore for an evening of insights and…
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Brand safetyDigital policyBrand safetySelf-regulationMarketing technologyMarketing technologyData collection & privacyMarketing technology
Privacy and Tech Forum
For senior experts from a broad range of functions, including marketing, legal, policy and compliance.
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Marketing technologyDigital transformationMarketing capabilitiesMarketing procurementMarketing technologyData & analyticsMarketing effectivenessMarketing technology
Knowledge Spotlight: Search Engine Optimisation (SEO) 101
This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts,…
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Media measurement
Cross-media measurement is an advertisers’ North Star
Campaigns now typically feature nine different touchpoints, making the challenge of measuring impact more acute, but more vital than…
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AI (Artificial Intelligence)Marketing technologyAIMarketing technologyMarketing technology
Major multinationals identify six key IP risks of GenAI in marketing
Marketers fears about IP and copyright are stopping brands taking advantage of the benefits. This new WFA report highlights…
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Food marketingSelf-regulationMarketing to children
Responsible Food Marketing Policy: WFA key messages
WFA’s key messages advocating for proportionate, evidence-based and robust policies on food marketing and…