Related content
-
Audience measurementChannelsMedia governanceMedia transparencyProgrammaticSpotlight: Outlook2025: Unpacking latest WFA poll of media price inflation forecasts
Read more about "Spotlight: Outlook2025: Unpacking latest WFA poll of media price inflation forecasts"Featuring Vincent Letang of IPG, sharing their view ahead on Connected TV, in US and worldwide.
-
ChannelsMedia transparencyMedia price inflation trending towards long-term averages
Read more about "Media price inflation trending towards long-term averages"The latest edition of Outlook, WFA’s global poll of media price inflation forecasts, suggests low-to-mid single digit…
-
What’s holding back brilliant ideas?
Read more about "What’s holding back brilliant ideas?"The BetterIdeas Project, a new global study, reveals the challenges stopping creative ideas from flourishing. Julia Kraft,…
-
Value of advertisingMarketing technologyMarketing capabilitiesMarketing operationsMarketing technologyMarketing technologyKnowledge Spotlight: Growing a Global Brand in Local Soil
Read more about "Knowledge Spotlight: Growing a Global Brand in Local Soil"This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts,…
-
The rise of insights partnerships
Read more about "The rise of insights partnerships"Insights can make the difference between seizing an opportunity and missing the market. Ioana Danila, Senior Manager, Global…
-
Agency evaluation & performanceAgency managementAgency remuneration & contractsAgency review & pitchingAgency rostersMedia transformationGetting Media Agency Contracts Right
Read more about "Getting Media Agency Contracts Right"WFA has launched a new guide to global media agency contracts, designed to help brands manage these critical relationships better.…
-
Agency managementCreativitySpotlight: Evaluating Better Ideas
Read more about "Spotlight: Evaluating Better Ideas"Discover an in-depth exploration of the findings from The BetterIdeas Project, a groundbreaking global study that WFA partnered on…
-
Self-regulationInfluencersInfluencersMore than half of multinational brands plan to boost influencer market spend
Read more about "More than half of multinational brands plan to boost influencer market spend"New WFA research indicates 60% of marketers say influencer marketing is becoming more…
-
Marketing procurementWFA research reveals new trends showing how brands are responding to changes in content production
Read more about "WFA research reveals new trends showing how brands are responding to changes in content production"Outsourced on-site model on the rise, GenAI is slowly gaining traction, centralisation is back and social and short-form video are a…
-
Value of advertisingMarketing technologyMarketing capabilitiesMarketing operationsMarketing technologyMarketing technology
Knowledge Spotlight: AI and the Future of Search
Read more about "Knowledge Spotlight: AI and the Future of Search"This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts,…
-
Audience measurementMarketing technologyMarketing technologyData & analyticsData-driven marketingMarketing effectivenessMarketing technology
Knowledge Spotlight: Marketing Mix Modelling 101
Read more about "Knowledge Spotlight: Marketing Mix Modelling 101"This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts,…
-
CMO Forum Meeting Overview (March 2025)
Read more about "CMO Forum Meeting Overview (March 2025)"Overview of the WFA CMO Forum meeting held in person in Singapore on the 4th of March.