Posts about Open to WFA members only

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  1.    WFA research reveals new trends showing how brands are responding to changes in content production
    Marketing procurement

    WFA research reveals new trends showing how brands are responding to changes in content production
    Open to WFA members only

    Outsourced on-site model on the rise, GenAI is slowly gaining traction, centralisation is back and social and short-form video are a…

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  2.    Knowledge Spotlight: AI and the Future of Search
    Value of advertisingMarketing technologyMarketing capabilitiesMarketing operationsMarketing technologyMarketing technology

    Knowledge Spotlight: AI and the Future of Search
    Open to WFA members only

    This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts,…

    Read more about "Knowledge Spotlight: AI and the Future of Search"
  3.    Knowledge Spotlight: Marketing Mix Modelling 101
    Audience measurementMarketing technologyMarketing technologyData & analyticsData-driven marketingMarketing effectivenessMarketing technology

    Knowledge Spotlight: Marketing Mix Modelling 101
    Open to WFA members only

    This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts,…

    Read more about "Knowledge Spotlight: Marketing Mix Modelling 101"
  4.    CMO Forum meeting overview (March 2025)

    CMO Forum meeting overview (March 2025)
    Open to WFA members only

    Overview of the WFA CMO Forum meeting held in person in Singapore on the 4th of March.

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  5.    Knowledge Spotlight: Media Management in China for 2025 and beyond
    Agency managementAgency remuneration & contracts

    Knowledge Spotlight: Media Management in China for 2025 and beyond
    Open to WFA members only

    This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts,…

    Read more about "Knowledge Spotlight: Media Management in China for 2025 and beyond"
  6.    WFA launches new Transparency Tool for media

    WFA launches new Transparency Tool for media
    Open to WFA members only

    WFA has launched a new Transparency Tool, in partnership with Ebiquity, designed to help benchmark contact transparency across key…

    Read more about "WFA launches new Transparency Tool for media"
  7.    Media and creative: together for superior effectiveness and ROAS (Google)
    Marketing effectiveness

    Media and creative: together for superior effectiveness and ROAS (Google)
    Open to WFA members only

    On the 21st of January 2025, the WFA community was invited to the Google offices in Singapore for an evening of insights and…

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  8.    Privacy and Tech Forum
    Brand safetyDigital policyBrand safetySelf-regulationMarketing technologyMarketing technologyData collection & privacyMarketing technology

    Privacy and Tech Forum
    Open to WFA members only

    For senior experts from a broad range of functions, including marketing, legal, policy and compliance.

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  9.    Knowledge Spotlight: Search Engine Optimisation (SEO) 101
    Marketing technologyDigital transformationMarketing capabilitiesMarketing procurementMarketing technologyData & analyticsMarketing effectivenessMarketing technology

    Knowledge Spotlight: Search Engine Optimisation (SEO) 101
    Open to WFA members only

    This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts,…

    Read more about "Knowledge Spotlight: Search Engine Optimisation (SEO) 101"
  10.    Cross-media measurement is an advertisers’ North Star
    Media measurement

    Cross-media measurement is an advertisers’ North Star
    Open to WFA members only

    Campaigns now typically feature nine different touchpoints, making the challenge of measuring impact more acute, but more vital than…

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  11.    Major multinationals identify six key IP risks of GenAI in marketing
    AI (Artificial Intelligence)Marketing technologyAIMarketing technologyMarketing technology

    Major multinationals identify six key IP risks of GenAI in marketing
    Open to WFA members only

    Marketers fears about IP and copyright are stopping brands taking advantage of the benefits. This new WFA report highlights…

    Read more about "Major multinationals identify six key IP risks of GenAI in marketing"
  12.    Responsible Food Marketing Policy: WFA key messages
    Food marketingSelf-regulationMarketing to children

    Responsible Food Marketing Policy: WFA key messages
    Open to WFA members only

    WFA’s key messages advocating for proportionate, evidence-based and robust policies on food marketing and…

    Read more about "Responsible Food Marketing Policy: WFA key messages"